How to Price a Beginner WordPress Website in Nigeria

Pricing a WordPress website as a beginner is difficult when you have no framework. Copying another designer’s price can leave you undercharging for a complex project or overpricing a simple one. A better approach is to price the real scope, your delivery cost and the responsibility involved.

Start with scope, not a random number

Write down the number of pages, forms, integrations, ecommerce requirements, content responsibilities, revision rounds, third-party costs and deadline. A five-page brochure site is different from an ecommerce or membership platform.

Separate labour from third-party costs

Do not quietly absorb hosting, premium themes, plugins or stock assets into an unclear price. State what is included and what the client pays separately.

Estimate the work in stages

Break the project into discovery, planning, design, build, testing, revisions and handover. Even if you charge a fixed fee, understanding the time involved protects you from accepting unsustainable work.

Charge for complexity, not only page count

A one-page funnel with tracking, forms and payment integration can take more effort than a simple five-page informational website. Pages are only one part of the scope.

Define revisions

State how many revision rounds are included and what counts as a new request. This protects both sides and keeps the project clear.

Create a simple starter package

• Up to five pages.
• Responsive mobile design.
• Contact form and WhatsApp button.
• Basic SEO setup.
• One revision round.
• Agreed delivery window.

Anything outside the package becomes an add-on. For proposal structure, see our website proposal guide.

Frequently asked questions

Should beginners charge very low prices?

You may charge less while building experience, but the price should still cover your time, tools and responsibility.

Should I collect a deposit?

For custom work, a deposit or milestone payment is common. Put the payment structure in writing before starting.